Michael Cheng designs and builds web apps and games, from branding and UI/UX to shipping and marketing.
I build what I design,so nothing gets lostbetween a mockupand the real thing.
I'm Michael Cheng, a solo UI/UX designer in Sacramento, working remotely. I design and build web apps and games, and I take them from branding through design, prototyping and testing to shipping and marketing.
Before UI/UX I spent years in Los Angeles as a graphic designer, copywriter, social media manager and digital marketing manager for startups. That background is why I work end to end: I bring care and craft to every level, from the logo to the launch campaign.
My clients have rangedfrom Hollywood A-listersto national law firms,and from international game studiosto regional grocery stores.
My practice is built on user-centered design and a holistic view that weighs human psychology, creative and technical considerations together.
I use agentic workflows, harnesses and design patterns every day, and I'm unapologetic about the value of the human element in great creative work.
My Chinese name, which is also my English middle name, translates to "100 blessings." Hundredfold pays homage to that. It also captures the spirit of my process and approach: bold maximalism, intertextuality, and a fractal nature in which the same care repeats at every scale.
A guide to Hugo and Nebula award-winning science fiction and fantasy, built for one course, restructured through IA testing in another, and still maintained.
A mobile-first auction app that runs free agency for a 30-team fantasy basketball league, with the app as referee so the commissioner can play.
A single-session learning tool that teaches the probability behind profitable decisions, using poker as the place where the math finally matters.